A non-mobilized
web site can
drive users away!
Your customers – and potential customers – expect to find your Web site on a mobile device. And if your Web site is not mobile-friendly, you’re not only disappointing visitors, you may actually be driving them away.
Google reports that if your mobile website is hard to read, 61% of your audience leaves, and 40% go to a competitor that has a good mobile web presence.
- Fact: Internet users report that 95% of the time they will leave the website on their mobile phone if it’s not mobile optimized.
- Fact: According to a survey conducted by Equation Research, 71% said they expect websites to load as quickly or faster on their mobile phone than on the computer they use at home.
- Fact: A recent report from Morgan Stanley suggests that by 2014 mobile will be the primary source of web traffic.
- Fact: 95% of smartphone owners report having searched for local businesses with their phone and 90% of those users have acted within 24 hours.
It is sheer fantasy to think you can shoehorn the web site you designed for a 21-inch monitor into a screen that fits in the palm of your hand. A mobile-optimized site is a website that has been specially designed to work seamlessly and efficiently on your smartphone.
The mobile web experience is very different from using a browser on a desktop or laptop computer. People don't browse on mobile devices; they look for what they need in as few clicks as possible. And, of course, the screen is much smaller.
There are a number of ways to mobilize your site. But by far, the best choice is to customize your site specifically for mobile devices.
Simply miniaturizing your current content is not going to help users understand what you have to offer.
- Properly mobilized web sites make it easier and faster for people to find you.
- Mobilized sites offer designs with clear menu screens that make it easy to find the information they want quickly.
- A well-designed mobile site focuses on fast access to information for people on the go -- people who are mobile.
- Providing useful information and valuable coupon offers build brand loyalty and repeat business.
- Mobile sites emphasize location (with maps to find your business), click-to-call buttons, business hours, lists of items, special offers and mobile commerce.
At Mobile Marketing Enterprises we specialize in designing and implementing mobile web sites that focus on the right ways to attract business. We understand the special nature of mobile consumers, and we have the technical expertise to mobilize your web site to get the best results.
Contact us today to discuss your needs and how to take full advantage of mobile platforms.